The Online Marketing GamePart-II
In continuation to my Part-I of The Online Marketing Game, here’s the second most important rule about Online Marketing Game is:
Focus: When I started my online business, I used to subscribe to whatever came on my way. I used to think, I have struck Gold with this email or website, and I will be rich in another 5 minutes or 7 days or 30 days. I used to create websites and stick banner after banner on them, log into the affiliate area of the vendors to find out that there was not even one click on my website. When I think of those days, I know how many valuable hours or days I wasted doing nothing but wasting my time. Slowly I realized that all Internet Masters have a niche of their own.
Think of any Online Marketing Guru and you will see that they are specialist in their field. They are not all over, though at times they may try to sell you whatever comes on their way (power of powerful list). Hence, to succeed in Online Marketing one has to be focused. Start with something that you feel you will succeed in. (I know, you feel you will succeed in everything every time you visit a new website or read a new email). Believe me, keep yourself updated, but do not lose focus from where you want to carve a niche. Be it Adsense, Affiliate Marketing, Adwords, Membership sites, selling info products etc. Slowly you will realize that your focus is paying you dividends. The cost of learning in Online Marketing is sometimes very expensive. I believe focus is what you need initially. Once you are on the track, you can try out new things.
